Trains on the Brain Savour the journey & travel by train

Should I backtrack for Flightster?

Every now and then I have myself a cursory mooch on the Problogger Jobs Board.  It’s rarely an inspiring use of my time, trawling through swathes of posts from content farms and ten bob blogpimps who want the moon on the stick in exchange for penny-a-word rates.  But today I stumbled upon (I wonder how long it will take in the (d)evolution of our language before the two words actually morph into one in everyday usage? ) an intriguing posting from an outfit called Flightster.  Now, not only are they seeking travel bloggers but they’re actually offering to pay them a pretty respectable rate by online standards: $75-100 per post.  Yes, I read it twice myself.

Their recruitment drive (not dissimilar to that of trainspotterswanted) employs some fairly canny viral techniques but is also refreshingly straight-no-chaser.  They want folks to post about their blog in some way by commenting on any of their previous posts, working it into their existing travel blogs, to sign up for their feed, like them on facebook, follow and mention on twitter. Sounds reasonable enough doesn’t it?

So where’s this leading?

So, ok, it should be fairly transparently obvious by now that my curiosity is piqued enough to throw my hat into the ring with this, but there’s a slight problem.  How do I reconcile my stance here on embracing rail and other slow travel with posting about a blog behind what will be yet another flight engine?  Obviously their blog content is not solely fixated on the business of flying and covers a fair range of more general travel topics, but at the end of the proverbial day, flights ARE their business, so how would my interest sit with them, and me for that matter?

Ethics & hypocrisy

Now before you frequent fliers accuse me of playing the pious green traveller card I should say here that I am hardly a hardy environmentalist myself.  Like most people I sometimes take flights. I don’t enjoy it, but it’s often the most practical and convenient way of getting from A to B unfortunately.  Living in Scotland I am a good six hours away from the channel tunnel and the gateway to Europe that provides our little island of empire builders with.  I don’t like it, but that’s the cold, hard ryanair- seatbacked- easy-on-the-netting-truth of the matter.  What I’m saying is that I don’t think I’m being flagrantly hypocritical in showing an interest.  I’m just slightly troubled by the apparent inconsistency.  Is it really fight or flight?  No, no, there has to be another route.

Best laid plans

So what to do, what to do?  Well my fluffy feathered friends, here’s my plan, freshly hatched and ready to tweet until teatime:

What if – just what if – Flightster dared to be different and crossed the tracks into vaguely controversial territory?  How about they hire me specifically to play devil’s advocate on their blog?  I could post regular missives about the manifold drawbacks of flying and choice journey planning tips of viable overland alternatives.  I could run polls canvassing readers on which specific component of the air traveller’s experience makes their soul shrivel the most.  What bums you out more:  the robotic ‘thank yous’ you get as you disembark, the eye-gougingly exploitative ‘add on’ fees so beloved of Michael O’Leary and cohorts or the bizarre time vortex that seems to exist between the alarmist FINAL CALL boarding status displayed on boarding gate departure screens and the inexorable waiting time you experience before you actually board? I could be their man on the ground, literally.

Final call!

What do you think flightsters?  Bound to be decent linkbait in it if nothing else.

Here I am, barely a few weeks into the back-rubbing blogging moshpit, talking to myself mostly, but talking loud and clear nonetheless. Come get me, come fly with me!  (Or maybe ride the rails instead, the scenery’s better and your ears won’t be battered ceaselessly with annoying announcements for ‘your safety and comfort’ every five seconds.)

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About

Jools Stone is a freelance journalist and marketer based in Edinburgh. He can also be found stoking the social media engine for the Train Chartering Company and writing regular travel and lifestyle articles for the Scotsman newspaper. http://about.me/joolsstone

23 Responses to “Should I backtrack for Flightster?”

  • Hmm, interesting notion, that. Maybe Fllightster has a broad enough outlook to welcome the devil’s advocate approach. (Or not.) I wouldn’t hesitate to try, and if that’s rejected, link to them anyway because you’d no doubt get more readers to win over to the joys of slow travel. Good luck!

  • Thanks Marilyn, yeah, have gone for it, so we’ll see. By applying you’re helping them spread the word, but of course you stand to benefit also with traffic potentially. be interesting to see how many people apply and what angles they get.

  • I thought I’d pop in and comment since I”m the one running the contest :) . I think you really hit the nail on the head in that our blog is broad and not just flying focused. One of the things we realized after looking at all the blogs that most “companies” have is that they are boring. I’m a blogger myself and run TheSkooloflife.com and BlogcastFM.com so I’ve learned a bit what makes blogs interesting. The idea was not to have a typical company blog with the same old “10 places to visit in XXX” post. So, that being said I’m glad you put your name in the hat for consideration :) .

    Feel free to hit me up with any questions.

    -Srinivas

  • Thanks Srin. I too wanted to do something a bit different but still in keeping with my style, so I’m glad I’ve got your attention! I’m sure you’ll get lots of great entries. :)
    Jools

  • [...] Continue reading this article @ He Thought of Trains [...]

  • Hi Julian,
    I don’t know much about Travel Writing or indeed travelling but wish you all the best of luck with this Flightster thing and as youir brother (oops nepotism) I have voted for you!
    Have a great travel holiday.

    Marlon

  • Thanks Marlon, nothing wrong with a bit of nepotism, I need all the help I can get, as Camera Obscura say!

  • Perhaps it could be a two-way thing, whereby you and another Flightster columnist debate it out in a series of posts? I think they should back you. Controversy always garners more debate than complete articles.

  • Good idea Ant! I might post this to their thread actually, see what they think. Maybe they’d do it if there’s a tie, I’m mid table so far though.

  • [...] on how I could put an interesting twist on the job without being a hypocrite, then check out my previous post about it.  But enough already, let’s get down and dirty with my little list shall [...]

  • Thanks for voting

  • I’m with you Jools.

  • Thanks Peter

  • Good luck and hope you win!

Annabel (aka Annabobble) on August 19th, 2010 at 7:59 pm
  • You have my vote Jools.

  • Voted, hope you win! xox

  • Hey Jools, great to see you are in the lead at the moment. Hopefully we have pulled a few votes your way from our Facebook fans and Twitter followers. We are always happy to back grounded travellers.

  • Thanks Flightless, last lap now! :-)

  • Thanks Sue, let me know what you’d like for your prize for voting and commenting, details on my facebook page.

  • Although I struggle slightly with the whole train concept, my head is getting re routed, and I have found a different flavour of train fan in the Stone Man – which can only be a good thing in my book, or anyone elses. I say yay for bringing a livelier trainesque dimension to Flightster, and vote for your edgey words, hoping your don’t fall onto the track or get consumed by any jet engines before you can truly express your devilsome advocation.

  • Thanks Isobel, most eloquently put. I’ll certainly do my best to not get drowned out by the drone of those brutish jet engines.